Am I the only one with this feeling?
Am I saying a stupid thing?
Well if I were (but I am not) a producer / retailer of plastic windows, I would not be particularly happy with what we see on televisions, magazines, internet …
It seems that these days, denigrating plastic is also a cool thing.
A few days ago I was in Lisbon and even there they are not joking:
1) The Iberian plastic lynx, a work of art against the destruction of the planet
2) The lake full of caps, to make people aware of the problem of plastic
3) Oceanarium: even clothes hangers can’t be made of plastic
Do you think that all this information that the media broadcast for you for free is enough to guide people towards your wooden product?
Let me say: NO!
They are certainly very useful and will increase the awareness of people, but you need to make some little effort, too.
For example, do you use this information to inform/educate your customers and allow them to make a really informed choice?
If the answer is no … you are throwing away orders.
