Let’s start by saying that the world has changed and that we all have to understand it …
Not only has the world changed, but it is changing constantly … it does not stop … it is an incessant, hectic, very fast rush.
Just think that the Internet was born about 26 years ago and for a long time it was confined to universities and research centers and then, about 15 years ago, became accessible to everybody.
Do you remember how the situation was before the Internet? And today?
And in this world where everything has brutally changed …
How can you think about selling like you did 10 years ago?
How can you think about producing like you produced 10 years ago?
Many companies have closed today and have not even understood why… but the reason is simple.
Companies close because of excessive I-G-N-O-R-A-N-C-E
How can you think about running a business like you did 10 years ago?
I know that changing costs.
Evolving, studying, updating… cost a lot BUT NOT CHANGING … TODAY COSTS MUCH MORE.
TODAY IGNORANCE IS LETHAL FOR ANYONE
Be warned…