Money money money … we waste money daily on a lot of business inefficiencies and then when it’s time to pull out 2 Euros to do a smart thing for the company … we become penny-pinching.
Let’s try to think of such a thin… Let’s select some of our TOP customers, and ask them what they think of us with a rating from 1 to 10.
For those who answered above 8 … we inform ourselves about their favorite coffee bar.
So we will create some cards “VIP Customer – Carpentry AAA” with about 20 Euros of credit in our customer favorite coffee bar.
So let’s imagine the customer arriving there… He takes out his “VIP Customer – Carpentry AAA ” card and has free coffee.
1) The customer feels cool
2) The customer tells everyone that he has a VIP card offered by you
3) People in the pub will see the scene and ask for explanations
4) … much more
With 20 Euros spent in a smart way (nothing compared to the thousands thrown away for business inefficiencies) we could do a wicked marketing campaign!