MARKETING AND INNOVATION: an example for those who say “Yes, but I…”

“Yes, but I … I’ve always done this”.
“Yes, but I … I already know everything”
“Yes, but I … I’m capable of doing well, even without the technology”
“Yes, but I … I don’t have the right people in the company”
“Yes, but I … I do without the website”
“Yes, but I … blahblah…”

Tesla, a startup born less than 20 years ago, in the third quarter of 2018 sold 69,925 vehicles on the American market.

Mercedes, the company that invented the car more than 100 years ago, sold 66,542 vehicles instead.

And soon it could also affect BMW, since the difference in the same quarter was just 1,754 vehicles.
“Well then, what does this have to do with windows? … they make cars”, nothing expensive, nothing, just keep on sleeping.
The intelligence of a good entrepreneur is also to see what is happening in other sectors and if there is something good about it, he/she tries to understand how to adapt it in their own sector.
When we bring this example to our world of carpentry, things will be IDENTICAL.
– Ability to promote your products in a smart and engaging way.
– Daily public relations and dominance of all communication channels.
– Intelligent and innovative company.
These and other points are the basis of success in today’s world.

If you are reading this post, you are probably already on the right track and I wish you well.

This is for those who are still looking for excuses, alibis, “yes, but I…” … golden dreams.