Words are important … and it is a pity that they are sometimes used at random. 🤦🏽♂️
The result is that non-experts make a mess.
The result is that the unconscious customer is fooled by words used inappropriately and buys apples believing that they are pears.
Is it the fault of the end customer? Unfortunately not … at least not this time.
What does Ecobonus mean? 🤔
ECO … from the Greek oikos, house, home, environment.
We are therefore faced with tax breaks in favor of the environment, with the aim of increasing energy efficiency and reducing pollution.
So where’s the problem?
Maybe I don’t remember correctly but … doesn’t plastic come from petrol?
So why haven’t plastic (PVC) windows been EXCLUDED from this ECO-bonus? 🚫🚫🚫
In practice, we want to do good to the environment through products that are not very good for the environment … in short, it’s a bit like doing the diet based on french fries🍟 …
Inform your customers, because they can’t know it for themselves. 😉