11.07
2019
Today I really want to relax, throw myself on the sofa and look at my favorite team on TV. How many people do this on Saturday or Sunday afternoon? Maybe thousands … so, with so much visibility, why don’t companies do beautiful advertising campaigns that reach the homes of all Italians?
Every smart company that wants to reach a large number of people knows that advertising around the soccer field means appearing in all the houses, while the camera frames the actions, it also frames the advertising banners and your eye will see them, together with the rigor.
Companies that produce PVC windows also know this very well, they know how to do marketing. But if we zoom in a bit and focus on the true protagonist of the games – the ball – if we zoom well, we will find the following words on the ball: PVC FREE !!!
And so the paradox is born … the whole field is surrounded by PVC window banners and the real protagonist says it doesn’t want PVC.
Who’s right?
Apple says it has eliminated PVC from its products, L’Oreal says the same thing, Puma, Adidas, so many multinationals are keen to let us know that their products do not contain PVC …
So don’t let ourselves be enchanted by ads and let’s look at it, the real protagonist, the ball… PVC FREE.
Companies that produce PVC windows also know this very well, they know how to do marketing. But if we zoom in a bit and focus on the true protagonist of the games – the ball – if we zoom well, we will find the following words on the ball: PVC FREE !!!
And so the paradox is born … the whole field is surrounded by PVC window banners and the real protagonist says it doesn’t want PVC.
Who’s right?
Apple says it has eliminated PVC from its products, L’Oreal says the same thing, Puma, Adidas, so many multinationals are keen to let us know that their products do not contain PVC …
So don’t let ourselves be enchanted by ads and let’s look at it, the real protagonist, the ball… PVC FREE.