The price is always too high … isn’t it?
Everybody always looks at the PRICE ONLY, don’t they?
I have bad news, the price is not the problem, the REAL problem is WHAT YOU OFFER and THE CUSTOMERS YOU ARE OFFERING IT TO.
Try to think: which car is the cheapest? It should be the Dacia Sandero.
How many Dacia Sandero do you see on the roads? If everyone were to buy just for the price the highways would be full of Dacia, but it is not like that: there are Fiat, Skoda, Opel, BMW, Maserati, Ferrari.
When you bought your car, did you buy the cheapest one?
When you need a specialist doctor, do you search until you find the cheapest one?
When your wife wants to go on holiday, do you just look at the price?
When you bought your sofa, did you buy the cheapest one?
If customers only looked at the price, Apple wouldn’t exist and yet it’s the first brand in the world.
NO ONE buys ONLY for the PRICE
Can I ask you a seemingly stupid question?
Hold on to your seat because this is really important…
WHY SHOULD A CUSTOMER BUY FROM YOU INSTEAD OF BUYING FROM YOUR COMPETITOR, OR EVEN NOT BUYING AT ALL?
That seems like a stupid question, doesn’t it?
… in fact the answer you will give contains the SENSE or NO SENSE of your carpentry company.