Who knows this phrase?
Who did you hear it from? From your grandma? A friend? Or an ENTREPRENEUR?
This phrase is as popular in everyday life as it is catastrophic in business.
This is the path to easy earning today and failure tomorrow.
I am reminded of those waves of phenomena in carpentry, which due to entrepreneurial inability and total lack of foresight used to sell shutters made of Swabian pine.
And then when the product rotted – because it obviously rotted – these carpenters justified themselves by saying … “Ehhh, he wanted to spend little…” without realizing that they had sold their face, their credibility and even the reputation of wood for a few pennies.
In this way, other materials have found space to enter the market and people’s heads, not for great merits, but for giant demerits of blind, obtuse carpenters, unable to have a vision of their company in the future.
Many carpenters have preferred 400 Euros today, rather than building an image that would remain and increase in prestige over time, and in this way many carpenters have dug their own grave … amen.