The webinar is interesting and full of ideas, new tips and it’s a good starting point for a real course. Stefano is a good speaker: very fast, light and spicy at the right point. I had already listened to the part on the pvc windows during his webinar last week while I was particularly interested in the part on the wood … but unfortunately a customer entered the shop and I missed a piece of the speech!
I would recommend this course to my competitors so we would then speak the same language.
Sergio Tieppo – Al Botegon di Tieppo Sergio
I found the whole seminar useful and very interesting, in particular the arguments against PVC and the part on improving the company organization: I recommend it to anyone who works in the sector of furniture and wooden doors and windows.
Morellato Claudio – Morellato F.lli di Vittorio e Mario Morellato S.n.c.
“We strongly wanted to host the course “The four secrets of successful carpentry” because:
1. It’s a really well thought out course, it offers many points for reflection nd encourages people to take a challenge.
“The world has changed, the world is changing, the rules of the game have changed…” is just one of the many thoughts that we have found aligned with our reflections as suppliers of the raw material wood so we felt encouraged to have our say.
2. The JTF Method is an interesting and valuable training opportunity for carpenters and window and door manufacturers who have really shown us a desire to be trained and to take a challenge… then why should we not give them this opportunity, since there are very few around?
3. Stefano and his proposal are able to make a breakthrough in the frenzy of everyday life… We had the “person” and the “method” that could help us make our customers happier. If they’re happier, we’re happier… then why should we not propose it? Networking and investing in relationships are really important in this historical moment!”
Silvia Foffano – FLS Foffano di Foffano Luigi e Stelvio S.n.c.
“I think that organizing a conference, a seminar, an “event” is always very difficult: the risk of communicating concepts that are already known or of little use is very high.
I must say that the meeting of November 15th passed the test very well! To sell wooden handicrafts – no matter if they are doors and windows or furniture – you need to know the raw material very well and to be able to communicate the environmental value and the handmade product. But all this is not enough! You need to know how to talk to your partner or customer. Stefano Frignani’s speech was absolutely illuminating from this point of view: you can even sell a product without “talking” about the product itself. It also applies, above all, to the wooden window when it is compared with the “mythical” PVC … This topic certainly deserves to be deepened!”
Massimo Meggiolaro – Confartigianato Vicenza
“The topics covered are very relevant and can be used to open your eyes to the world of carpentry. I also believe that it is essential to help other companies to grow, because if Italy remains a country populated by many small, inexperienced craftsmen, who still do not understand how to earn more, wood will never regain the position it deserves.”
Alberto Tron – Falegnameria Tron Gino & C. Sas
“The course certainly succeeds in conferring confidence in your own potential, through the recommendations of the speaker, who logically guides you in supporting a comparison through examples and contexts of clear effectiveness.
I would not deny that, in view of the constantly growing phenomenon of PVC windows and doors in relation to wood, it is certainly easier to use contrasting strategies than to objectively dissuade a potential customer from choosing PVC. Nevertheless, the course has concretely established clear and incontrovertible tools that can enable us to show the reasons that are confirmed both in the most advanced workshop studies, as well as in the tam-tam media that is currently working in our favour. I therefore think that it is necessary for everyone, and especially for us who are working in a sector directly involved, to strengthen the skills and related strategies useful to give a voice to the process of raising awareness about the “pvc free”, also thanks to the support already offered by many multinationals, as well as institutions, categories of services, etc.. that with foresight (either for sensitivity or for more plausible commercial criteria) are promoting important information campaigns in this direction.
From a clear awareness of the above, for the commercial purposes for which the course was aimed, it is certainly more streamlined to loquaciously transfer factual data to our customer through the effectiveness of a good property of language, if reinforced by clear information and reliably demonstrated.
In essence, the course has been useful for me to acquire some ‘tone, through a renewed channel of communication to be able to exploit. Surely it would be interesting to hold a second session, during which we could discuss, for example, how to spread a sort of “frontal attack” of the category, perhaps at a local level, using the usual media channels that we already use for work on a daily basis.”
Marco Pasqualin – Contrarato
“Useful and structured, a good day of training with ideas of absolute importance, with practical examples and the motivation with which the topics are addressed. It is recommended for all those working in the field of windows and doors.”
Marco Soliani – Soliani Snc
“I attended the presentation of the JTF method held by Stefano Frignani at the Biesse Campus in Pesaro, I thought I would listen to the usual general information on marketing and sales but unlike other times here the issues were focused on the needs and problems encountered every day in carpentry. The look into the future with reference to the 4.0 industry is very interesting.
To underline the energy and communication skills of Stefano Frignani, who is an example from whom to take inspiration for our daily lives. In conclusion, I can say that I spent a pleasant and intense morning at the same time enriching myself with additional information to use for my company.”
Marco Galli – Falegnameria F.lli Pandolfi
“We thank you very much for giving us the opportunity to participate in the seminar held at your headquarters, it was interesting to compare and put into use the recommendations suggested by the speaker, especially when dealing with commercial issues.
It was an excellent seminar that highlighted the valorisation of wood and the knowledge of PVC and above all gave added value to the product we produce.”
Emilio – FIL Serramenti Srl
“Good course: it gives many ideas on which we can think and I would direct it to professionals and individuals. Raising the awareness of the end user or those who recommend it would be very effective. We know that it is not easy, but it should be taken into account, knowing the category, that probably the daily life does not allow every single producer of windows and doors to carry out effective actions.
Everything that has been covered is important. I believe that every course brings ideas and reflections that each of us then takes home.”
Zanin Duilio – Impronta SRL
“Well-structured seminar, I was particularly impressed by the part on corporate organization, so I would recommend it to all medium-large companies.”
Cristian Demartini – Falegnameria Demartini Alberto Snc
“To be honest, having had the privilege of sharing some ideas with Stefano in the past enabled me to instantly understand the philosophy of ‘carpentry 4.0’. Sharing company information, marketing and developing products that create the perception of exclusivity as the keys to success for the craftsman of the future: these are the basic concepts around which my friend Frignani stimulates the audience with examples that are appropriate and never trivial.
My experience with Stefano, like I mentioned before, was established about a year earlier thanks to an empathy that originated from the sharing of ideas aimed at giving carpentry a genuine revival like it was traditionally conceived.
Personally, as a window and door manufacturer, having bought Archimede (something more than software) has allowed me to radically change the way I work both in the office and in production and above all to anticipate some business strategies that would otherwise be difficult to apply (and I still don’t exploit it 100%). It’s a course/seminar that I would recommend to those who feel their backs are against the wall, to those who want to react but do not know how to direct their energies: there are answers and Stefano has been able to organize them well by asking the right questions. So is it a course for losers? The industrial revolution is underway, the market is changing quickly… taking 2/3 ideas and putting them into practice can produce a short-term result but if you do not believe in the 4.0 philosophy in its entirety it will be very difficult to give a future to your company.”
Fabrizio Falchetti – Serramenti Falchetti Srl
“The seminar was very interesting and the topics addressed by Stefano provided some stimuli and ideas to bring the wood sector up to date with the times”.
Giorgio Muratori – PB Finestre
“I’m very pleased with the seminar on Friday. Very interesting and I think I share almost everything that Stefano showed us. I would like to suggest, like I already mentioned to him, if possible I would like to better elaborate the discussion on our bitter enemy PVC. In summary, I was very happy with the issues addressed. On the speaker Stefano, nothing to say, very good and engaging. “
Mirco Decarli – Falegnameria Decarli Elio and figli Snc
“The course was interesting. I already had the PVC brochure but honestly I was not sure if I could use it, I was afraid it could not be used, but I saw that many others have used it safely … so I will do it too.
I think it is useful (to our advantage therefore) that architects, surveyors saw and understood how harmful pvc is. The private customer before coming to us carpenters passes through them, so their opinion certainly influences the decision of the private individual. Stefano made us understand that in order to sell our products you don’t always have to lower the costs, but instead you have to understand their value. I think that if all of us carpenters could maintain a level of final cost of the wooden frame, I do not say high, but at least adequate so that we could all progress better and work together, it would be great.”
Michela – Nuova DAR
“The course was interesting in several respects, we can recommend it to some of our customers who manufacture windows. I particularly found useful the explanations on how to advertise your business without major investment.”
Stefano – Scalco Eufelio e Nico
“Friday’s event was really interesting because Stefano briefly touched on all the FUNDAMENTAL issues in order to be “successful” with your carpentry and not disappear in a short time.
In my opinion he was right about everything because from personal experience, since I took over the company just a year ago that has always had an “old” mentality and has always waited for the customer at the front door, I had already understood that the world had changed and that we had to do something like Facebook, Google etc. for advertising, or a management program like Archimede which from the estimate already generates orders for wood, glass and related certifications to save a lot of time, because we all know that time is money and make sure they do not order something wrong and then ” waste ” money. Having said that, I didn’t think twice about it and I wanted to register immediately to learn more about all the topics covered on Friday.”
Daniele Pirondini – Falegnameria Pirondini Renato e Daniele s.n.c.
“I think that the course is very interesting and very useful to learn new sales methods”
Giuseppe Bertonelli – F.lli Bertonelli
“The seminar was very interesting, certainly to be done again: in this regard I would recommend, in case of another seminar like the one in Padua, to involve not only the producers of wooden windows and doors, but also those who manage the resale of windows and doors and suppliers as representatives of hardware and paints for wooden windows and doors. The whole day was useful and the duration of the seminar was excellent.”
Pezzo Pietro – Pezzo Gilberto snc
Marmirolo (MN)
“For me this seminar was great, especially for the advice on managing the relationship with the customer: it would be useful to all those who have a company and want to progress.”
Lorenzo Gazoni – Fa-sol
“I found this course very valuable, very positive because it has provided us with excellent ideas to use in our companies, both for manufacturers/carpenters and for sellers, thanks to the really interesting ideas on the approach to selling.”
Andrea Menconi – Interior Solutions
“The course was really useful because it highlighted the current problems related to selling by proposing a solution: for this reason I would recommend it to anyone who finds it difficult to sell their product with no method.”
Alessandro Gazoni – Fa-sol
“I think that the seminar was useful; the considerations that have emerged can lead the entrepreneurs of the sector to a careful analysis of the context in which they operate, to be convincing towards their customers, to face the competition effectively (not in a merely defensive way).
I think that the issue of restoring wood (compared to other alternative materials), knowing how to highlight and publicize the positive aspects (basically of an environmental nature) that distinguish it, is an aspect of enormous importance for the sector. Confartigianato Vicenza (Wood furniture category) has been implementing initiatives in this direction for some time; however, it is necessary to join forces between the parties with common objectives and, for this reason, I hope that there can be an opportunity for discussion.”
Massimo Meggiolaro – Confartigianato
Vicenza
“Very interesting seminar, especially with regard to the psychological approach related to selling, I would recommend it to everyone!”
Fabio Navone – Falegnameria Navone
“It was very interesting because it gave me the opportunity to listen to solutions that I had never thought of and that will be very useful especially in selling.”
La Falegnameria Snc
“The seminar was very interesting, it touched on salient points for us producers: from the way of selling to the management of competition, to the time to devote to the customer (aspects too often underestimated by those involved in production).
I would recommend the seminar to those who think it is important to stop for a moment and take stock of the solution… if we just keep on working, it will become counterproductive for all of us in the industry. Wooden doors and windows can do much more, but we have to be convinced of this first of all! This seminar gives us the opportunity to reflect on our current situation and gives some general indications on how we can improve, come on!”
Vera Bozzarelli – Falegnameria Flli Bozzarelli
Snc – Rivergaro (PC)
“I consider this course to be very positive, I found interesting especially the psychology part related to the sales process and the help for fighting PVC: it is suitable for all those who are working in the wood sector, in several aspects.”
Enrico Puccioni – Camaiora & Moretti
“Excellent course, very useful beacuse of the topics discussed: I was particularly interested in the way to practice marketing today compared to the past. I would recommend it to my colleagues in the wood/furniture/construction sector and I think it would be very useful to do a second course focusing on technical insights on wood, the installation of windows and doors, the way houses are built nowadays.”
Alberto – Tondin Porte
“Very useful seminar, for all workers in the sector and beyond, for advice on how to deal with the customer.”
Alan Chioino – Fal. Bricca
“Very interesting seminar, which any professional should follow, especially for the approach with the customer and the points to touch during the sale.”
Stefano Castagna – Falegnameria 3C
“I am pleased with the seminar, which I found instructive and interesting, especially with regard to the part on marketing and on approaching the customer.Surely it deserves to be further elaborated through the participation of the Advanced course, I would recommend it to all carpenters who believe they are the only ones who have certain types of problems.”
Loris Gazoni – Fa-sol
“A good seminar, which is recommended for all those who want to challenge themselves. I particularly appreciated the really effective communication.”
Luca Parodi – Camaiora & Moretti
“I would like to thank the Foffano company, which gave me the opportunity to be updated on production and sales. The course is interesting, really great: it gave me the opportunity to get various ideas for my company. I have realized that the world is evolving and those who stop are lost, so we have to invest and learn how to use the new technologies that are available to us. I would recommend it to all companies that produce and sell windows and doors.”
Daniele – Falegnameria Zacchello
“The seminar was very good, especially the part about the sale: all carpenters should be attending it.“
ALBERICI
“I would like to thank Stephen for:
– not to boring me
– to have confirmed so many of my theories, especially the one that says, “paper sings, the peasant sleeps”
– having given me the energy to try new approaches that will lead to the enhancement of my product, I will have to know how to sell it like ” the only product in the world that …”
– to have taken to heart the cause of the producers of wooden doors and windows against those of PVC and to have given them “the wake-up call it’s time to change and to go to the customers and not wait for them to come!
But to find out how, you have to attend this seminar.”
Claudia Martin – employed since 1993 by a manufacturer of wooden doors and windows
Milan
“The seminar “The 4 Secrets of Successful Carpentry” was a great opportunity to meet and learn and we would recommend the participation of all our fellow carpenters. We particularly found the explanation of the harmful elements of PVC very useful.”
Danilo and Riccardo Nespeca – Nespeca Snc
Ripatransone (AP)
“The seminar was very interesting and Stefano in particular is very good at communicating things. I would recommend it to anyone who has a craftsmanship business without an “industrial” organization. All the topics were very interesting. Some things I heard seem obvious, then thinking about it I realized that I have applied them in my company. I hope to put as many ideas into practice as possible.”
Renato Merlo – Mefin Srl
Givoletto (TO)
“I am a consultant for new projects for people and companies in the field of wooden frames. The seminar was excellent, I would recommend it to all operators who want to grow their company. I found all the points presented interesting because they are perfectly connected to each other and are useful for a company that wants to become a world leader in the field of wooden frames. Above all, I completely agree with the marketing section, and it can be expanded and improved even further. Thanks to Stefano and his collaborators for the excellent project presented for a successful carpentry.”
Pierino Barattin – Idee Sistemi SRL
“Interesting course, motivating and explanatory because it enables you to understand the merits and defects of your work and teaches simple but effective methods to be implemented to improve.”
Bertonelli Francesca – F.lli Bertonelli
“I thank you for offering me the opportunity to participate in this very interesting seminar and it has allowed me to pay attention to many details that are taken for granted: in fact, I have already enrolled for the full course in May to learn more about them. It is an initiative that I would recommend to those who believe in and appreciate wood and its properties.”
Ivan Urbinati – Bragotto and Urbinati srl
Cantù (CO)
“Finally a course that teaches you how to deal with the customer, it is perfect for me since I am unsuccessful in communication! really interesting and very instructive.”
Marino Castagnola- Castagnola Marino Falegnameria
“I followed yesterday’s seminar very carefully, they are interesting topics and essential nowadays as well as being able to almost work, after all it was said that first you have to sell and then produce and this highlights how important it is to do it and especially to know how to do it well and Stefano brought these points to the attention of those present to be able to do it in the best way and most importantly the difficulties and peculiarities of today’s market by accepting the changes that the “crisis” has brought. I would recommend it to my fellow carpenters who have not yet understood certain mechanisms and to those who somatize the subject of change instead of riding it!
I have found every single topic useful, I have extracted many ideas that I will apply in my company from tomorrow, the strong point that most interested me is certainly the fourth industrial revolution that I have already been trying to apply in my small way for some time now with the resources at my disposal and I find it indispensable, invaluable, but essential to adapt as soon as possible because times have changed, as Stefano says and I always say I forget the consignments of 100 windows, you have to be accustomed to the idea of making orders of a few units, each different from the other and all the details and know how to earn from the single piece, if you do not evolve you will be wipe out, this is a fact.
I’m happy to have been among the participants yesterday, I greatly appreciate Stefano for what he is doing because sensitizing an entire sector like that of wood and consequently sensitizing carpenters, which is well known that they often have a narrow-minded mentality is no mean feat, but fortunately there are people like him who do it.
Thank you very much!”
Gabriele Agostini – Falegnameria Agostini Snc
Bergamo
“Sometimes you need someone competent to open your eyes to difficult topics and give concrete solutions to be applied immediately: 4 hours of intense discussions on the market for wooden windows and doors, in which to grasp the key points when it comes to deciding and realizing that we need to make progress in order to improve and further satisfy our customers.
I would recommend this seminar and the discussion with Stefano to anyone who believes they have not made it and think that improvement is the right way to grow and provide excellence to customers, to be able to get the input for change.”
Bruna Volume – F.lli Volume Snc
Mondovi (CN)
“It was a very interesting experience for me that opened my mind to new horizons.
I would highly recommend it to those who really want to start being a “successful entrepreneur”: I think this seminar is a must in order to start understanding how the world is changing! I was impressed by the professionalism of Stefano, whom I didn’t know from this standpoint, and I would like to thank him for the beautiful day I spent in Turin. Thank you!”
Marco Catenazzi – Falegnameria Marco Catenazzi
Maccagno (VA)
“An excellent course, interesting: I would recommend it to all carpenters, to people like us who want to fight PVC and take the wood sector forward. Stefano is an excellent rapporteur who never bores. I learned about marketing, which is certainly useful for restoring wooden frames and differentiating us from our competitors.”
Marzia Flis – Flis Srl
Javan (TO)
“I found the seminar and above all the discussions with other colleagues very interesting: especially the information we received on PVC are useful to highlight the advantages of the wood. I would recommend this course to all carpenters and retailers.”
Carion Donato – Falegnameria Carion Donato
Castelletto Cervo (BI)
“A commendable initiative, which stimulates important reflections and guidance to undertake forward-thinking initiatives: it was a moment of reflection and strengthening of known concepts, of the series “Repetition is the mother of all learning”. I have set myself the task of establishing a path for marketing activities. I would recommend it to all entrepreneurs in the wood sector who want to do something to improve their business in a creative and sustainable way, thinking in a collective perspective.”
Luca Tondin – Tondin Porte srl
Villalta di Gazzo (PD)
“The course is useful, simple, concrete. A certainly positive experience that I would recommend to my colleagues and especially to those who want to stand out in the window and door market. Like an old advertisement always said: seeing is believe!”
Carlo Tarantola – Falegnameria Tarantola S.n.c.
Rosate (MI)
“I found this seminar to be educational, in all its aspects: the topics covered are complementary to each other and I would recommend it to anyone who wants to improve.”
Claudio Morellato – Morellato F.lli S.n.c.
Vaglierano (AT)
“I think it was a very interesting course, especially for the many tips I received, from the sale to the production of the window: highly recommended for all carpenters who have a company of windows and doors.”
Alberto Perosino – Pigiemme S.n.c.
Lime (AT)
“An excellent 5-star course with many topics and ideas that help carpenters and window and door manufacturers a lot. Communication and professionalism in the way they introduce themselves to their customers: I found the approach with the final customer extremely useful and the fact that they go straight to the point, following their own path and their own beliefs. I would recommend it to all the people and collaborators who are involved in my company.”
Mario Albertone – Albertone Serramenti Srl
Chivasso (TO)