I know people who do everything … wood, PVC, stairs, windows, furniture … everything …
I know people who are specialized …
Is there a choice that brings more advantages? 🤔
Let’s try to move to other fields to make parallel examples…
If your child has vision problems … who do you ask for advice?
The regular doctor or the ophthalmologist ? 😉
If your father has heart problems … who do you ask for advice ?
The regular doctor or the cardiologist ? 😉
If your mother-in-law breaks down … ok ok ok … i’m sure you will go to the general doctor … 😂😂😂
Cristiano Ronaldo does well with the ball between his feet, but Michael Jordan is certainly more experienced with the ball in his hands.
From the point of view of the functioning of the human mind, the more the problem is felt to be critical and important, the more people are led to rely on a SPECIALIST.
Have you ever thought about it?
We all know that we can’t be good and experienced at everything. 🤷🏻♂️
It is also a common perception that when a person does few things, at least he/she know how to do them very well.
I’m not saying that a specialist is always better than one who does more things, oin fact this should be demonstrated case by case, but what interests us is perception, because from a commercial point of view it is perception the most important thing… AND ONLY THAT.
Personally, I believe that being perceived as a specialist brings the following advantages:
– The customer is more likely to rely on you
– The customer tends to question the solutions that are proposed to him less
– The customer is willing to pay a little more
How would you like to be perceived by your customers?