Marketing

Today I really want to relax, throw myself on the sofa and look at my favorite team on TV. How many people do this on Saturday or Sunday afternoon? Maybe thousands … so, with so much visibility, why don’t companies…

Once upon a time, during a very hot summer, there was a grasshopper who didn’t like to sweat and struggle. The grasshopper was lying under a tree branch, while an ant walked back and forth carrying many things – food,…

Do you remember when there were orders for 100 windows, one like the other?? What a satisfaction! Unfortunately, things have changed slightly, isn’t it? Today managing a carpentry shop is more complex, much more complex … but I have good…

Lately, I have received requests from some customers who asked me what I thought of the automated emails and how to proceed. From a certain point of view, I was pleased with this request, because it shows that many companies…

“Yes, but I … I’ve always done this”.“Yes, but I … I already know everything”“Yes, but I … I’m capable of doing well, even without the technology”“Yes, but I … I don’t have the right people in the company”“Yes, but…

Usually little, very little… Usually the competition we see in Italy is the stupid one, to put it bluntly, that of the … “I’ll give you 30% less than my competitor” You just take the job, you get the feeling…