Marketing

“Trust me, I’m really very good” “I really do quality work.” “My after-sales service is awesome.” “I’m a great delivery boy.” But are we really sure that the praises we give ourselves are of interest to customers? In a historical…

I know people who do everything … wood, PVC, stairs, windows, furniture … everything … I know people who are specialized … Is there a choice that brings more advantages? 🤔 Let’s try to move to other fields to make…

Lately several of my carpentry customers have been asking me … “Stefano, but to satisfy those customers who don’t want to spend too much, wouldn’t it make sense to offer them PVC window and door frames?” If we follow the…

Have you ever wondered who your customers are? Have you ever tried to imagine who your offer (products and services) is intended for? What should your typical customer have? They seem like trivial questions but in reality they are not……

As you can see I have been giving you information, ideas, advice … sometimes they are provocative. Do you think it’s right to share them? Is it a smart choice to act like a sounding board and spread them? Or…

Nowadays lots of customers come in with their brains blown out and say the magic phrase “I don’t want to do maintenance”. How many times have you heard this request? How did you respond? Do you have a strategy to…