Marketing

Who knows this phrase? Who did you hear it from? From your grandma? A friend? Or an ENTREPRENEUR? This phrase is as popular in everyday life as it is catastrophic in business. This is the path to easy earning today…

Money money money … we waste money daily on a lot of business inefficiencies and then when it’s time to pull out 2 Euros to do a smart thing for the company … we become penny-pinching. Let’s try to think…

The price is always too high … isn’t it? Everybody always looks at the PRICE ONLY, don’t they? I have bad news, the price is not the problem, the REAL problem is WHAT YOU OFFER and THE CUSTOMERS YOU ARE…

Let’s start by saying that the world has changed and that we all have to understand it … Not only has the world changed, but it is changing constantly … it does not stop … it is an incessant, hectic,…

Raise your hand if you think it’s a walk in the park…The reasons I normally hear are …1) Labour costs are too high2) Competition from foreign countries3) The generational change4) Too many taxes5) Competition of new materials6) Costs for securing…

Do you have difficulty finding people to join the company? I guess so … because many carpentries in Italy and abroad tell me the same thing. There are many young people at home who don’t do anything and yet we…